- Understandable insights into the most important regulations and laws
- Clear information on why data protection is important in marketing
- Practical tips to effectively prevent penalties and sanctions
- Concrete instructions to promote the protection of personal data
- Plastic examples of possible risks and how to avoid them More info
11 Course Chapters
Every course module you find here can be used as a short learning unit – also called Learning Nugget. Do you have any questions about the course content? – We would be glad to help you.
Course Insight
Privacy in marketing: trust as part of the brand
Data protection has become increasingly important in marketing. Companies must comply with the applicable regulations and laws on the protection of personal data, in particular the General Data Protection Regulation (GDPR) in the European Union. It is important that marketing activities are designed to be data protection compliant in order to gain the trust of customers and avoid legal sanctions.
Prevention of sanctions: The importance of data privacy compliant practices
Companies should take preventative measures to avoid data breaches in marketing. This includes, for example, implementing data privacy policies and procedures, regularly reviewing marketing campaigns for data privacy requirements, and raising employee awareness of data privacy. By making their marketing practices data privacy compliant, companies can avoid potential sanctions and the associated reputational damage.
Rights and obligations: Responsible handling of personal data
Companies not only have a duty to comply with data protection laws, but also a responsibility to respect the rights of the individuals whose data they process. These include the right of access, the right of erasure, the right of rectification and other rights under the GDPR. Companies should provide transparent privacy statements explaining how they process personal data and what rights data subjects have.
FAQ
Our courses are delivered in SCORM 1.2 format. You can thus integrate the e-learning into your existing Learning Management System (LMS) or make it available to all desired employees via our in-house Online Academy.
This depends on various factors:
- Number of employees to be trained
- Licensing period
- Degree of course customization desired (optional)
- Licensing of other e-learning courses from Security Island
We will be happy to support you in finding your suitable licensing model!
Every Security Island e-learning course can be adapted to your corporate design and your company processes. Due to our flexible production method, individualizations can also be realized at short notice.
The costs for the individualization depend on the effort of the adaptations. This can be determined in a free initial consultation.
All our e-learning courses are written by experienced specialist authors who are an integral part of Security Island's courses. For content-related queries and adaptations, they are available to our customers with advice and support.