Crises can threaten the existence of a company and therefore require coordinated internal and external communication. This course chapter presents the tasks and principles of crisis communication.

In a crisis, the atmosphere is highly emotionally charged. How the pressure can be reduced is shown here.

Many customers rely on timely delivery to maintain their own manufacturing operations. How to maintain further business relations even in case of failures is explained.

Crisis communication has two primary goals. In this part of the course, you will learn what the goals are and how they are achieved.

Internal communication about an event is critical. At this point we will show what the “One-Voice-Principle” is and how it helps to increase credibility.

Social media pose dangers such as shitstorms and fake news, but they also offer opportunities. This section of the course explains how you can use social media to your advantage.

What the principle "After the crisis is before the crisis" means and how it helps to recognize dangerous developments is explained.