- Structure of a crisis statement
- Using social media to your own advantage
- Actively managing the flow of information
- Design communication measures that are stakeholder-specific
- Identify potentially dangerous developments at an early stage More info
7 Course Chapters
Every course module you find here can be used as a short learning unit – also called Learning Nugget. Do you have any questions about the course content? – We would be glad to help you.
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Emergency and crisis management in the company
No company is safe from crisis. That's why forward-looking corporate security is always interlinked with professional crisis management. This includes not only reacting confidently in the event of an acute crisis, but also crisis prevention and continuous monitoring to identify potential crises at an early stage and prepare for them. In this module you will learn how to increase the resistance of your company to crises, what to do in case of an emergency and how typical crises can ideally be prevented.
4 Quiz
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Basics of BCM - Safe Behaviour in Exceptional Situations
Business Continuity Management (BCM) ensures that you can continue your business processes without interruption. BCM looks for potential risks that could endanger the company. With BCM, risks are identified and can usually be avoided before they occur. In this way, BCM increases your resistance to weak economic situations, damage to your reputation or financial crises - and thus ensures the continued existence of the company.
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Crisis communication: Effective communication in difficult times.
In times of crisis, effective communication is critical to maintaining the trust of employees and the public.
Transparent and open communication
In a crisis, transparency is of utmost importance. Companies should communicate proactively and share all relevant information in a timely and transparent manner. It is important to provide honest information about the situation, explain potential impacts, and explain measures that are being taken to address the crisis. Open communication builds trust and enables employees to respond appropriately and deal with the crisis.
Involving employees
Employees are an important target group for communication in times of crisis. Companies should ensure that they are fully informed about the crisis at an early stage. Open dialogs, regular updates, and providing support and resources are critical to engaging employees and building their trust. In addition, companies should create space for employee questions, concerns and feedback to foster a sense of collaboration and solidarity.
Crisis follow-up and learning processes
After a crisis, it is important to evaluate crisis communications and learn from the experience. Companies should conduct a thorough follow-up to identify communication strengths and weaknesses and identify areas for improvement. These insights can be used to further improve crisis communications in the future and better prepare for similar situations.
