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ARAG
Allianz
ASFINAG
Axel Springer
Barmenia
Borussia Mönchengladbach
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Bürkert Fluid Control Systems
Coca-Cola
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Daimler
Danone
Deutscher Fußballbund e. V.
DFL Deutsche Fußball Liga
Douglas
ESG Elektroniksysteme- und Logistik
Getty Images Deutschland
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Serviceplan Group
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Zurich Insurance Company

Sustainability: A matter of survival

Sustainability: A matter of survival

Sustainability - an interdisciplinary concept

The fact is: there is no general definition of sustainability. Instead, sustainability must be understood as a multi-layered, interdisciplinary concept that is the sum of many different definitions and views. Fundamentally, sustainable action aims to use resources responsibly in order to protect the environment and enable a life of dignity for all - both now and in the future. While sustainability was long regarded as a private matter, it has long been on the agenda of politics and business today. Yet sustainability is not a new concept; it has existed for several centuries. Today, however, in the face of the looming energy crisis, sustainable action is no longer a matter of principle, but is becoming an economic decision.

It's the mix that makes it: Raising awareness through multi-layered awareness campaigns

Professional, multi-layered awareness campaigns have proven their worth in raising employees' awareness of sustainable action. The right mix is what makes a good awareness campaign: In addition to classic measures such as postings on the intranet and notices on bulletin boards, multimedia solutions such as short videos and e-learning have proven particularly effective. Awareness content must call for action and provide practical recommendations that can be easily integrated into everyday working life. The challenge for companies here is not only to capture the attention of employees, but also to convince them of the importance of the topic. The board of directors or CEO as ambassador of an awareness campaign not only attracts the necessary attention, but also highlights the great importance of the topic. Finally, the company and top management must set a good example and show that sustainable action is a challenge that must be faced together.

In this context, Corporate Social Responsibility (CSR) and the topic of supply chain law are also worth mentioning. Entrepreneurs who set a good example in this area not only demonstrate their values to employees, but also to customers, partners and suppliers, and can make a big difference with just a few small steps. You can find e-learning courses on both topics in our e-learning library.

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